• Social Media S.A. Team

CrossFit Quits Facebook and Instagram

Deplatforming has become huge news in recent months. It seems as though any one can get the plug pulled on them at anytime for any reason by the big social media platforms. This goes for journalists, news outlets, and even CrossFit. Say what? CrossFit got deplatformed? Yes it did and let’s see how they are taking it.

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If you have no clue what CrossFit is it’s a popular workout and exercise enterprise that has been around for many years. CrossFit spans the globe and has millions of loyal fans and thousands of professional athletes within its ranks. This is why it is shocking and should be a huge wakeup call to a lot of businesses that they have decided to leave the social media platforms.

Why did CrossFit leave?

The catalyst behind leaving occurred within a South Africa-based Facebook group, Banting 7 Day Meal Plans. The group was deleted suddenly without warning or explanation. It’s important to note that Banting 7 Day Meal Plans is unrelated to CrossFit but has 1.6 million members that follow a diet regime similar to CrossFit’s recommended nutritional guidelines. The group was reinstated shortly after the ban but it was too late. CrossFit was ready to go.

No stranger to controversy, CrossFit has gone up against big pharma, big food and beverage, and a multitude of other high profile industries. It’s not that far fetched that they would hit out against Facebook as well, which is a company they feel has been mishandling user data.

CEO Greg Glassman told the Morning Chalk Up, a CrossFit blog with a lot of exposure, that Facebook “does not comport with my community standards for privacy and decency, so we’re out.” We must note that this was only one sentence from a laundry list of grievances that Glassman has with Facebook. Check out the below list of “publicly sourced complaints” which Glassman feels is a threat to the security of the CrossFit community.

1. Facebook collects and aggregates user information and shares it with state and federal authorities, as well as security organizations from other countries.

2. Facebook collaborates with government security agencies on massive citizen surveillance programs such as PRISM.

3. Facebook censors and removes user accounts based on unknown criteria and at the request of third parties including government and foreign government agencies.

4. Facebook collects, aggregates, and sells user information as a matter of business. Its business model allows governments and businesses alike to use its algorithmically conjured advertising categories as sophisticated data-mining and surveillance tools.

5. Facebook’s news feeds are censored and crafted to reflect the political leanings of Facebook’s utopian socialists while remaining vulnerable to misinformation campaigns designed to stir up violence and prejudice.

6. Facebook, as a matter of business and principle, has weak intellectual property protection and is slow to close down IP theft accounts.

7. Facebook has poor security protocols and has been subject to the largest security breaches of user data in history.

Glassman has also alluded that Facebook is in fact acting on behalf of the food and beverage service industry which beefs with Glassman regularly. Does this sound like a wild conspiracy?

No! It’s common knowledge that Facebook makes money from user data and makes it a point to “enhance” the user experience with what they feel will enhance the user experience. Should we delete our accounts off of Facebook and Instagram?

At Social Media S.A. we know digital marketing and can’t advocate leaving such a platform. It’s just too big and the alternatives are not there yet. If you do feel a strong moral conviction you may want to see about taking a step back but expect it to hurt your pocket book. These are exciting times and plenty of changes will continue to occur within the social media realm. Be sure to stay tuned to Social Media S.A. to stay informed

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